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Rabu, 14 November 2007

EVA (ECONOMIC VALUE ADDED}

THE EVA CHALLANGE: IMPLEMENTING VALUE ADDED CHANGE IN AN ORGANIZATION.
BY JOEL M STERN AND JOHN S SHIELY WITH IRWIN ROSS.

MENGUKUR KINERJA MANAJEMEN.

Para pebisnis pasti mengetahui pentingnya cash dalam menilai suatu bisnis.
Pebisnis akan selalu membandingkan berapa besar tingkat pengembalian yang bisa didapat dari usahanya dengan tingkat pengembalian yang mungkin diperoleh ditempat lain, dengan modal yang sama dan pada tingkat resiko yang sebanding.

Banyak investor semakin sulit menghitung nilai bisnis secara riel.
Penulis berpendapat ada 2 hal penyebab terjadinya hal ini:
1.Perbedaan kepentingan antara pemilik dan manajemen .
2.Semakin meluasnya penerimaan terhadap pengukuran akuntansi untuk keperluan perusahaan.Untuk memperoleh net income, akuntan banyak melakukan perhitungan yang mendistorsi realitas ekonomi sebenarnya.

EVA dapat membantu perusahaan dalam mengatasi 2 masalah besar diatas.
EVA mengembalikan fokus manajemen kepada penciptaan shareholder value.
Penilaian perusahaan juga dapat lebih akurat karena EVA kembali menekankan pentingnya realitas ekonomi yang terjadi dan mengembalikan fungsi akuntansi kepada tempatnya semula.

Penulis menjelaskan secara jelas langkah-langkah strategis dan operasional yang harus ditempuh perusahaan agar dapat menerapkan EVA secara effektif.

Winning strategy dan organisasi yang tepat merupakan dasar penting untuk keberhasilan bisnis.
Perusahaan harus memenangkan pelanggan, menjaring talenta yang tepat, disertai dengan pembentukan Road Map guna penciptaan nilai, sehingga bottom line-nya dapat tercermin dalam perbaikan nilai EVA perusahaan.

Selanjutnya dari Road Map untuk sukses tersebut dibuatlah sistem EVA yang teratikulasi dengan baik.
Dimulai dari sistem pengukuran, manajemen dan incentive compensation plan, hingga program pelatihan yang berkesinambungan.

Dibagian akhir buku ini dijelaskan mengenai metode Real Options dan Forward Looking EVA untuk dapat lebih akurat menggambarkan bisnis perusahaan.

Buku ini sangat menarik karena pembahasannya disertai contoh nyata kasus-kasus diperusahaan.

Selamat membaca

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